About 60 years ago, the beef industry changed. In a rush to get
beef to market, breeding cattle became less about quality and
more about quantity. Dry aging beef for flavor and tenderness
was left behind.
So, when I started Roseda Beef, I went back to the old days.
With the help of computer technology, we select breeding traits,
like marbling, that will produce a great eating experience for our
customers. In fact, we guarantee it.
Most of all, we returned to the days before mass production. Our
grandparents didn't feed their cattle growth hormones or daily
antibiotics; nor do we. Sometimes less is more. We run Roseda
as a farm, not a factory. I think you'll taste the difference in
every delicious bite of Roseda Beef.